ABOUT.
About Tomato Wheels.
Tomato Wheels Lambrusco is a sparkling red wine, designed to be sipped chilled. What makes Lambrusco special is the Salamino grape—native to one region in the world, Emilia-Romagna, Italy.
After diving into the data and market research, we discovered a gap in the market for this product and have taken it upon ourselves to introduce high quality, well made, traditional Lambrusco to mainstream consumers—starting in North American.
We worked with a renowned 4th generation family owned and operated vineyard in Emilia-Romagna, Italy to design Lambrusco exclusively for Tomato Wheels.
Moirae Choquette, a Canadian Indigenous entrepreneur and inspiring public speaker, thrives at the intersection of passion, creativity, business, and innovation. With 12 years of experience in the public service industry and a knack for elevating tech and e-commerce brands through innovative programming, Choquette is known for her journey of empowerment and unapologetic living.
“I love Lambrusco, but the selection in Canada is limited, so we decided to produce our own. We worked with Sommelier Brad Royale to go directly to the source—Emilia Romagna, Italy. We found a fourth generation, family owned and operated vineyard, that has been producing Lambrusco since 1925—if they don’t know what’s good, who does?— says Founder, Moirae Choquette.
Rules we live by.
Great company, good food and a bottle of Lambrusco. Drink Lambrusco—if you know what’s good.
Words from our Founder, Moirae Choquette:
Launching Tomato Wheels Lambrusco to the market has been a journey filled with many pivots, pauses, start and stops. However, every roadblock served a lesson in teach us how to level up and problem solve in order to get to where we were going.
Aside from the challenges along the way, some highlights have been receiving a scholarship to cook alongside the talented Chef David Chang and being recognized as one of Canada's Women Entrepreneurs Role Models by NACCA in 2023. It's been truly humbling to see coverage of our journey in esteemed publications like Nuvo Magazine, The Globe and Mail, and Futurpreneur.
Beyond the business realm, I'm passionate about climate action and food security. I produce a podcast called "CEO’s & Self-Driving Cars," shedding light on innovative climate action strategies. On a more lighthearted note, my annual calendar project, "Nudes for Nood[le]s," celebrates body diversity, and the proceeds go towards battling food insecurity. It's a small way I try to make a positive impact.
In the grand scheme of things, I'm just someone who believes in empowerment, creativity, and using our influence for positive change. It's a journey, and I'm grateful for the opportunities to learn and grow along the way.