WORST REEL MAKER SEARCH

 

OFFICIAL TERMS & CONDITIONS

(aka: the fine print—but make it drinkable)

1. The Basics

The Tomato Wheels “Worst Reel Maker” Contest (the “Contest”) is organized and administered by Liquor Nerds (“we,” “us,” “our”).

This Contest is not sponsored, endorsed, administered by, or associated with Instagram.

It is also not run by an agency. Just a retailer following Canadian liquor laws. Hi. 

2. Eligibility (who can play)

To enter, you must:

  • Be of legal drinking age in your country/province of residence

    • (19+ for most everywhere) US. Sorry, you can’t play this time.

  • Provide valid government-issued ID if selected as a winner

  • Reside in a location where participation and prize delivery are legally permitted

Important:

  • Canada (Alberta): Prize fulfillment may be administered through a licensed retailer partner in accordance with applicable provincial regulations

  • Europe: Prize fulfilled directly from our vineyard in Italy

  • Other regions: Eligibility and fulfillment may be limited or substituted based on local laws.

We reserve the right to determine eligibility at our sole discretion.

3. How to Enter

To enter:

  1. Create a 30 second video featuring Tomato Wheels Lambrusco

  2. Submit your entry via the official application form

  3. Complete all required fields (name, contact details, etc.)

No purchase necessary.

Bad editing strongly encouraged.

4. The Prize

One (1) winner will receive:

A one-year supply of Tomato Wheels Lambrusco

Details:

  • Approximate retail value will vary by region

  • “Year supply” is defined by us (we promise it’s generous)

  • Prize will be:

    • Shipped from our vineyard in Italy, or

    • Fulfilled through a licensed retail partner, depending on location

Prize is:

  • Non-transferable

  • Not redeemable for cash

  • Subject to local alcohol laws and shipping limitations

  • Void where prohibited

5. Contest Period

  • Contest opens: Upon campaign launch

  • Contest closes: June 30, 2026

We may:

  • Extend the deadline

  • Modify timelines

…if the internet delivers chaos and we need more time to review it.

6. Judging

3-5 videos will make it to the finals. Entries will be judged based on:

  • Lack of polish

  • Creative chaos

  • Questionable decision-making

  • Overall “this should not work, but somehow does” energy

Not based on:

  • Technical skill

  • Production quality

All decisions are final.

7. Content Rights

By submitting an entry, you:

  • Confirm you own or have rights to the content

  • Grant Tomato Wheels a worldwide, royalty-free license to use, share, repost, and promote your submission

If it’s iconic, we’re posting it.

8. Alcohol Compliance

This Contest is subject to all applicable laws and regulations, including but not limited to those set by:

  • Alberta Gaming, Liquor and Cannabis Commission

  • British Columbia Liquor Distribution Branch

  • Saskatchewan Liquor and Gaming Authority

Alcohol will only be:

  • Awarded

  • Distributed

  • Delivered

…in compliance with applicable jurisdictional requirements.

If we legally can’t send it to you, we won’t.
But we’ll still like you.

9. General Conditions

We reserve the right to:

  • Disqualify entries that are incomplete, inappropriate, or violate platform guidelines

  • Modify, suspend, or cancel the Contest if required

  • Substitute the prize with equal value if necessary

We are not responsible for:

  • Technical issues

  • Upload failures

  • Internet chaos (in general)

10. Privacy

Information collected will be used solely for:

  • Contest administration

  • Winner selection

  • Communication

We don’t sell your data.
We barely have time to make Lambrusco.

11. Final Word

This Contest is meant to be fun. If you overthink it, you’re doing it wrong.